These case studies explore some of the most exciting work conducted by The Culture Foundry in recent times.

It illustrates what can be achieved through our methods
and some remarkable client collaborations.

GOOGLE:

No business in the world has collected more data on people,
and their behaviours online, than Google. But data, doesn’t always deliver
the ‘why’ behind the what. That’s why Google turned to The Culture Foundry
to understand and humanise the process by which everyday people in Japan
discover, research and purchase new products.
No business in the world has collected more data on people, and their behaviours online, than Google. But data, doesn’t always deliver the ‘why’ behind the what. That’s why Google turned to The Culture Foundry to understand and humanise the process by which everyday people in Japan discover, research and purchase new products.

MULTICHOICE:

The world of video entertainment is evolving exponentially in Africa.
Everyday, new products and services are launching that change the way we interact
and consume our favourite programs and content. To stay abreast of these changes,
Multichoice tasked The Culture Foundry with updating their understanding of this
category in 6 African markets. The results have informed the launch of new channels, packages & programming.
The world of video entertainment is evolving exponentially in Africa. Everyday, new products and services are launching that change the way we interact and consume our favourite programs and content. To stay abreast of these changes, Multichoice tasked The Culture Foundry with updating their understanding of this category in 6 African markets. The results have informed the launch of new channels, packages & programming.

ACKERMANS:

Getting ‘Customer Research’ often means scraping through
painfully static bullet points in powerpoint slides. The essence of a customer
is rarely captured in this way. To bring their most important segment to life
in ways that can truly LIVE within their organisation, Ackermans enlisted the
help of The Culture Foundry and our enigmatic team of visual strategists.
Getting ‘Customer Research’ often means scraping through painfully static bullet points in powerpoint slides. The essence of a customer is rarely captured in this way. To bring their most important segment to lifein ways that can truly LIVE within their organisation, Ackermans enlisted the help of The Culture Foundry and our enigmatic team of visual strategists.

TELKOM:

South Africa’s youth are on the tip of everyone’s lips. Understanding how their
using your products and the role that influence plays amongst them,
is now not only important, it’s imperative. In this piece of work,
The Culture Foundry mapped SA’s Youth landscape for Telkom,
and uncovered a critical change in what ‘community’ means today.
South Africa’s youth are on the tip of everyone’s lips. Understanding how their using your products and the role that influence plays amongst them, is now not only important, it’s imperative. In this piece of work, The Culture Foundry mapped SA’s Youth landscape for Telkom, and uncovered a critical change in what ‘community’ means today.

NEDBANK:

Privacy means many things to different people. One increasingly pertinent question however is ‘what does data mean for South Africans today?’
To delve into the opportunities, needs and concerns,
revolving around this hot topic, The Culture Foundry was commissioned.
Insights were used to assist Nedbank in humanizing data led products and services.
Privacy means many things to different people. One increasingly pertinent question however is ‘what does data mean for South Africans today?’
To delve into the opportunities, needs and concerns, revolving around this hot topic, The Culture Foundry was commissioned.
Insights were used to assist Nedbank in humanizing data
led products and services.
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